Finsulate: Change Your Behavior, Not Your Beliefs

Cognitive dissonance theory is a psychological theory that explains how people attempt to reduce the psychological discomfort caused by conflicting beliefs, thoughts, and behaviors. This theory is essential to understanding why people do, or do not, take action in response to difficult issues, such as plastic waste in our oceans.

In today’s blog post from Finsulate, we are going to explore the idea of cognitive dissonance and how we can utilize it to help people change their behavior. Read on to learn more.

image of a frustrated woman

What Is Cognitive Dissonance Theory?

The basic idea behind cognitive dissonance is that when we’re exposed to information or beliefs that conflict with our own, we become uncomfortable. This discomfort can be reduced by either changing our beliefs or behavior to match the new information or by finding a way to justify our existing beliefs.

The challenge with cognitive dissonance is that it can lead to a lack of action. If a person is able to successfully reduce the discomfort caused by a conflicting belief, they may be less likely to take action on the issue. This is especially true when it comes to large-scale issues such as plastic waste in our oceans, as the individual may feel overwhelmed and powerless.

image of plastic in the ocean

How Do Americans Really Feel About Plastic Waste in Our Oceans?

According to a survey completed by the World Wildlife Fund and Corona Insights, 85% of Americans rate themselves as either “very frustrated” or “moderately frustrated” with the fact that plastic waste created in the U.S. ends up in our oceans. Additionally, 86% of surveyors said their main concern about this was its impact on marine life while 75% said they were also concerned about its impact on water quality.

image of paper bags

Changing Behaviors

Cognitive dissonance theory can be used to encourage people to take action. By highlighting the harms caused by plastic waste in our oceans, and emphasizing the importance of taking action to reduce it, people may be motivated to change their behaviors so they coincide with their beliefs, relieving the discomfort. This could involve making small changes in their daily lives, such as avoiding single-use plastics, participating in larger-scale efforts such as beach clean-ups or advocacy campaigns, or investing in anti-fouling wrap from Finsulate.

image of anti-fouling material

How Finsulate Can Help

Anti-fouling paint is a large source of plastic waste in our oceans. That’s why Finsulate has created a better alternative to these toxic anti-fouling paints. Our sustainable and ecologically responsible foul-release wrap is a clean, non-toxic choice when it comes to anti-fouling solutions, and can help boat owners reduce their impact on the ocean and marine life, and feel good about their choices.

Invest in Our Future Today With Anti-Fouling Wrap

The anti-fouling wrap from Finsulate is an easy way to reduce your impact on the natural environment. It’s a cost-effective and long-lasting solution to anti-fouling. Learn more about Finsulate and get a quote today.

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